Cadien

Campaign management with unique precision

What makes Cadien unique?

Cadien has a system architecture which ensures a unique and sophisticated  distribution of digital media.  Cadien can distribute media content to digital media, such as D-Cinema servers and stand- alone E-Cinema advertisement players or lobby installations. A close integration with the cinema's box office system enables Cadien to produce unique and tailored advertising and trailer playlists, per feature film viewing.

In cooperation with our customers, NDA has developed a set of advanced business rules and technical filters which ensure that the content in the playlists are tailored for the target group present at the cinema and each film viewing. Cadien is fully developed by NDA. This ensures no third-party dependencies and this in turn allows for a close-fitting integration with CRM or ERP systems.

Campaign management
Advertisers strive to reach as many eyes and ears as possible, for every dollar that is used. Cadien has taken the art of advertising to a target group, to a new level. Advanced business filters and full control of the technical architecture provide the following results: customer driven campaigns, with the correct content and format, through the defined distribution channels, displaying the accurate advertisement at the correct locations at the right time!

Cadien’s advanced business rules ensure that the advertising campaigns are tailored to the age of the person viewing the film, and avoiding that advertisements from the same market segment appear in a single sequence.

Distribution
Cadien distributes contents in a range of different formats through a variety of distribution channels.

Because the system "knows" what formats are expected in the various distribution channels, it can manage this automatically. When addressing a contents playback at a D-cinema, Cadien can automatically convert media files to DCP-copies, resulting in a 100% seamless distribution to a D-Cinema server!

Reports
Cadien reports are based on an extremely advanced reporting system that results in detailed status insight, of both external and internal resources. Reporting can be conducted either by full integration with third-party accounting systems or automated template-based customer reports that maintain the company profile.

This is invaluable for Cadien users and no less for recipients of promotional play lists. Cadien’s  web-based interface allows the possibility to log in from any location and enable user-oriented access to reports and campaign management.

Download Cadien brochure here